Design & Art Direction

There follows a few examples of previously completed client branding projects. Whether you just need a logo for a start up idea, or a more extensive branding overview across all aspects of your business, everything starts with a mark that reflects who you are.

Art Direction:

Lifestyle Photography

Jewellery brand

Creating the concept, finding the right photographer, working with the production team, location sourcing and bringing the client along on the creative journey - all part of bringing the story to life.

Art direction, photography shoot, wedding jewellery brochure design
Art direction, photography shoot, wedding jewellery brochure design and branding, high street jeweller
Art direction, photography shoot, wedding jewellery brochure design and branding, high street jeweller. A black and white photo of a smiling woman and man enjoying a happy moment together outdoors.
Art direction, photography shoot, wedding jewellery brochure design and branding, high street jeweller. A woman smiling and laughing outdoors, wearing a strapless dress with her hair flowing.
Art direction, photography shoot, wedding jewellery brochure design and branding, high street jeweller. A woman in a strapless white gown descending a staircase with a curved wooden railing. She holds a small clutch and has long wavy hair.

Examples of photoshoots undertaken for a high street jewellery brand over the course of several years and many campaigns, working closely with the client, the photographer and production team alike.

Art direction, photography shoot, wedding jewellery brochure design and branding, high street jeweller. A person's hand resting on their lap, holding a pair of elegant, satin high-heeled shoes with embroidery, set on smooth white satin fabric.
Art direction, photography shoot, wedding jewellery brochure design and branding, high street jeweller. A woman with short dark hair and jewelry, smiling and resting her chin on her hand, dressed elegantly, in a black-and-white portrait.
Art direction, photography shoot, wedding jewellery brochure design and branding, high street jeweller. A woman with dark hair and a man whispering close to her in a restaurant or cafe setting, with wine glasses on the table.
Art direction, photography shoot, wedding jewellery brochure design and branding, high street jeweller. Black and white photograph of a woman lying on her side on a bed, smiling and looking at the camera, with her head resting on her arm.

DESIGN, COPYWRITING
& ILLUSTRATION:

Book of Wonder

A little book to inspire, a few pages to make you think, some words to tickle and pictures to puzzle. The aim of this book is not to teach you how to be creative, it’s to show you that you are. You have a mind of your own, and that mind really is quite something.

Inspiring creativity in everyone

Book design and concept for thinking creatively, finding inspiration. Featuring original illustrations and copywriting.
Book design and concept for thinking creatively, finding inspiration. Featuring original illustrations and copywriting.
Original illustrations and copywriting, Book design and concept for thinking creatively, finding inspiration. Don't be a sheep.
Original illustrations and copywriting, Book design and concept for thinking creatively, finding inspiration. The beauty of logic
Original illustrations and copywriting, Book design and concept for thinking creatively, finding inspiration.
Original illustrations and copywriting, Book design and concept for thinking creatively, finding inspiration everywhere.
Original illustrations and copywriting, Book design and concept for thinking creatively, finding inspiration. Example spreads

DESIGN/COPY/ART DIRECTION:

ERNEST JONES

Brand refresh

Creating a complete brand refresh, from brand positioning, design and layout of brochures and advertising to lifestyle photography and full brand guidelines.

Brand refresh for jeweller. Branding design and marketing, typography, photography and advertising.
Brand refresh for jeweller. Branding design and marketing, typography, copywriting, brand tone of voice, photography and advertising.
Brand refresh for jeweller. Branding design and marketing, typography, copywriting, brand tone of voice, photography and advertising.
Jewellery photography. Brand refresh for jeweller. Branding design and marketing, typography, copywriting, brand tone of voice, photography and advertising.
A black and white photo of a bride and groom at their wedding, Brand refresh for jeweller. Branding design and marketing, typography, copywriting, brand tone of voice, photography and advertising.
Brand refresh for jeweller. Branding design and marketing, typography, copywriting, brand tone of voice, photography and advertising.
Brand refresh for jeweller. Brand positioning statement. A poem about love and life by Ernest Jones, with the title 'Love & Life' at the bottom.
Brochure design. Brand refresh for jeweller. Branding design and marketing, typography, copywriting, brand tone of voice, photography and advertising.
Brochure design. Brand refresh for jeweller. Branding design and marketing, typography, copywriting, brand tone of voice, photography and advertising.
Six pages of a branding guide for Ernest Jones, featuring color palettes, typographies, brand guidelines, design principles, a POS poster with jewelry, and an application for branding, all with a purple and white color scheme.